Free Anchor Text Analyzer
Extract and categorize every anchor text on any page. Understand your link text distribution — exact match, branded, generic, image links, and more.
Enter a URL to analyze
See a full breakdown of anchor text types used across all links on the page.
Why Anchor Text Distribution Matters
The mix of anchor text types on and pointing to your pages tells search engines how relevant, authoritative, and natural your link profile is. An over-optimized profile can trigger algorithmic penalties; too many generic anchors wastes ranking signal.
Keyword Relevance Signals
Exact-match and topical anchor texts help Google understand what a page is about. A healthy proportion (20–30%) boosts topical authority.
Over-Optimisation Risk
A backlink profile dominated by exact-match anchors is a Penguin signal. This tool helps you audit on-page anchors before building links.
Ideal Anchor Distribution
How to Use
Four steps from URL to full anchor text breakdown.
Enter URL
Paste the full page URL including https://.
Fetch Page
We fetch the page as Googlebot and extract all <a> tags.
Categorize
Each anchor is classified: exact-match, branded, generic, etc.
Audit & Optimize
Use the distribution chart and table to optimize your internal linking.
Use Cases
Anchor text analysis is critical across all SEO workflows.
E-commerce
Audit product and category pages for over-optimized anchor text patterns that could trigger penalties.
Link Building
Before pitching guest posts, understand the anchor text landscape of a page to avoid over-optimisation.
Content Audits
Identify pages with too many generic or empty anchors — easy wins for internal linking improvements.
Penalty Recovery
After a Google penalty, audit on-page anchors to identify unnatural patterns to disavow or fix.
What People Are Saying
Real feedback from SEO specialists and content managers.
Found dozens of generic "click here" anchors on our site we had no idea about. Fixed them all and saw a crawl improvement in Search Console.
The exact-match vs branded breakdown is exactly what I needed before starting a link building campaign. Saved me hours of manual work.
I use this every time I do a content audit. The filter by type feature makes it trivial to find image links with no alt text.
Frequently Asked Questions
What is anchor text analysis?
Anchor text analysis examines the visible, clickable text used in hyperlinks. The distribution of anchor text types (exact-match, branded, generic, etc.) affects how search engines interpret the relevance and authority of a page.
What is exact-match anchor text?
Exact-match anchor text uses the target keyword verbatim (e.g. "best running shoes" linking to a page about running shoes). It is powerful for SEO but overuse can look unnatural to search engines.
What is branded anchor text?
Branded anchors use a company or site name (e.g. "LazySEO"). They are the most natural link type and signal authority for the brand rather than a specific keyword.
Why are generic anchors bad for SEO?
Generic anchors like "click here" or "read more" pass no topical signal to search engines. They waste link equity that could reinforce keyword relevance.
What does naked URL mean?
A naked URL uses the raw URL as anchor text (e.g. "https://example.com/page"). It provides minimal keyword signal but can look natural, especially in citations.
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Link Structure
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