Free Schema Markup Generator
Generate valid JSON-LD structured data for Articles, FAQs, HowTo guides, Products, and Local Businesses. Copy the code and paste it into your page's <head>.
JSON-LD Output
Paste this inside your page's <head> tag.
Unlock Rich Results in Google Search
Schema markup tells Google what your content means — not just what it says. This enables rich results like FAQ dropdowns, star ratings, and HowTo steps directly in search results, dramatically increasing your visibility and CTR.
Higher Click-Through Rates
Pages with rich results get up to 30% more clicks. Star ratings and FAQ dropdowns in SERPs attract attention.
More SERP Real Estate
FAQ and HowTo schema can expand your search snippet to show multiple rows, pushing competitors down.
AI Search Compatibility
Google's AI Overviews and featured snippets frequently pull from pages with clean structured data.
Supported Schema Types
Five of the most impactful schema types for Google Rich Results.
Article
Blog posts, news articles, and editorial content with author and publisher data.
FAQ
Q&A content that can appear as expandable dropdowns directly in Google search.
HowTo
Step-by-step guides with named steps that can appear as rich snippets.
Product
E-commerce products with price, availability, and star rating markup.
Local Business
Physical businesses with address, hours, and map coordinates.
How to Use
Select Schema Type
Pick the schema type that matches your content from the tab selector.
Fill in the Form
Complete the form fields. Only fill what applies — empty fields are omitted from output.
Copy JSON-LD
Click Copy to get the complete <script> tag ready to paste into your page.
Test in Google
Click "Test in Google" to validate your schema in Google's Rich Results Test.
What People Are Saying
Added FAQ schema to our support pages. Within 2 weeks, three pages had FAQ dropdowns in Google. CTR went up 22%.
Saved hours of manually writing JSON-LD. The output is clean and validates immediately in Google's rich results tester.
The Product schema with ratings started showing stars in our Google Shopping listings within a week.
Frequently Asked Questions
What is JSON-LD schema markup?
JSON-LD (JavaScript Object Notation for Linked Data) is the preferred format for adding structured data to web pages. It is placed in a <script type="application/ld+json"> tag in your <head> and tells search engines what your content is about, enabling rich results in SERPs.
Does schema markup directly improve rankings?
Schema markup does not directly boost rankings, but it enables rich results (star ratings, FAQ dropdowns, event dates) in Google search. Rich results consistently get higher click-through rates, which signals quality to Google and can indirectly improve rankings over time.
Which schema type should I use?
Use Article for blog posts and news. FAQ for pages with question-and-answer content. HowTo for step-by-step guides. Product for e-commerce product pages. LocalBusiness for brick-and-mortar stores, restaurants, and service providers.
How do I add JSON-LD to my website?
Copy the generated code from this tool and paste it into the <head> section of your HTML page. For CMS users: WordPress users can use plugins like Yoast SEO or RankMath. Shopify has built-in structured data support. For custom sites, paste directly in the HTML <head>.
How can I test my schema markup?
Use Google's Rich Results Test (search.google.com/test/rich-results) or Schema.org's validator. The "Test in Google" button in this tool opens the Rich Results Test with a single click.
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